Name Architects
Visual Identity, Website & Document Templates
A new visual identity, website and document templates for Name Architects, a London-based residential practice seeking a more coherent and considered brand presence.
“Alice truly understood our vision, delivering a visual identity that captures who we are. Her professionalism and transparency kept us confident throughout. The website is both beautiful and functional, and the brand materials have elevated our professionalism. We highly recommend her services.”
Vaidas Vileikis, Director
Challenge
Name Architects had a clear sense of who they were as a practice, but their brand and website didn't reflect it. The existing identity lacked consistency across touchpoints, and the Squarespace site offered limited design flexibility and no structured CMS for project management. As the practice grew its residential portfolio, they needed a presence that could carry them credibly with the clients they wanted to attract.
Solution
I developed a modern logotype with clean, geometric typography, paired with a muted, warm colour palette that reflected the practice's architectural sensibility. The website was migrated to Webflow, introducing a structured CMS for project updates, hover interactions and custom project pages designed to showcase the residential work clearly.
I also designed a full suite of document templates: DAS sheets, drawing issue sheets, cover letters, meeting minutes, summary sheets and Instagram post templates, giving the team a consistent visual language across every client-facing format.
Results
The rebrand and Webflow migration gave Name Architects a coherent visual identity and a functional, well-structured digital presence. Consistency across all touchpoints strengthened the practice's positioning in the residential sector and gave the team the tools to present their work professionally at every stage of a commission.
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