Name Architects
Visual Identity, Website & Document Templates
A modern approach for a residential practice.
Challenge
London-based architecture practice Name Architects approached me with a clear goal: to elevate their brand identity and digital presence. As a growing architectural practice focusing on residential projects, they wanted a cohesive visual identity that reflected their minimalist yet impactful design ethos. Their previous branding lacked consistency and their website, originally built on Squarespace, didn’t fully support their vision or functionality needs.
Solution
I crafted a modern logotype with clean, geometric typography, balancing simplicity with a bold presence, alongside a muted yet warm colour palette to reflect their architectural aesthetic. I migrated the website to Webflow for greater design flexibility and functionality, introducing an integrated CMS for seamless project updates and a visually compelling layout with hover interactions and custom project pages. I also designed branded templates for DAS, drawing issue sheets, cover letters, meeting minutes and summary sheets, plus Instagram post templates.
The Webflow build uses a fully structured CMS with custom fields for material palette, building programme, structural engineer, and planning authority. Project filtering runs via Finsweet CMS Filter — no custom code, fully manageable by the team.
"The brief was clear from the start: make us look like who we actually are — not who we used to be."
— Creative Director, Haptic Architects
Project index page — desktop, list view with CMS filter system
Results
Numbers that
matter to a director
Within three months of launch, the practice received two new enquiries directly attributable to the website — both from contacts who found the studio through search. Organic traffic increased significantly and the bounce rate dropped from 74% to 41%.
+210%
Organic search traffic in 3 months post-launch
41%
Bounce rate — down from 74% on previous site
×2
New enquiries direct from website in first quarter
The internal impact was equally significant. The practice now publishes projects independently. The CMS training session took 40 minutes. Three months in, seven projects had been added without any involvement from me.
Haptic Architects — Project detail page, Ancoats residential scheme
Gallery
Mobile view — project index with filter interaction
About page and team section — desktop
"Alice understood the practice before she understood the brief. The result is a website that actually represents how we think — not just what we've built."
Sarah Mathews
Director, Haptic Architects
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