Name Architects
Visual Identity, Website & Document Templates
A modern approach for a residential practice.
Challenge
London-based architecture practice Name Architects approached me with a clear goal: to elevate their brand identity and digital presence. As a growing architectural practice focusing on residential projects, they wanted a cohesive visual identity that reflected their minimalist yet impactful design ethos. Their previous branding lacked consistency and their website, originally built on Squarespace, didn’t fully support their vision or functionality needs.
Solution
I crafted a modern logotype with clean, geometric typography, balancing simplicity with a bold presence, alongside a muted yet warm colour palette to reflect their architectural aesthetic. I migrated the website to Webflow for greater design flexibility and functionality, introducing an integrated CMS for seamless project updates and a visually compelling layout with hover interactions and custom project pages. I also designed branded templates for DAS, drawing issue sheets, cover letters, meeting minutes and summary sheets, plus Instagram post templates.
Results
The rebrand and Webflow migration created a cohesive visual identity, improved functionality, and ensured consistency across all touchpoints — strengthening Name Architects' brand presence and engagement. Outcomes included a stronger brand presence, better functionality and increased engagement.
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