Journal
Articles on design, brand, web development and strategy — written for directors and partners at architecture, engineering and development practices.
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Showing 9 articles
Featured
SEO
Most practice websites are designed to impress peers, not convert directors. The distinction is subtle but commercially significant — and fixing it doesn't require a full redesign. It requires a different way of thinking about what a website is actually for.
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Branding
At a certain scale, inconsistency in how you present your practice becomes a real commercial liability — not just an aesthetic problem.
Web Design
From filtering systems to interactive maps — the features that distinguish the best practice websites from the rest right now.
Strategy
When a practice grows beyond a founder's personal network, the way it presents itself has to change. Here's how to think about that transition.
SEO
Answer Engine Optimisation is the next frontier after traditional SEO. Here's what it means for practices trying to be found by the right clients.
Web Design
Not a sponsored opinion. A practical breakdown of why Webflow consistently outperforms WordPress, Squarespace and custom builds for practices of 5–100 people.
Sector Insight
An analysis of 40 architecture practice websites — what the standout ones do differently, and what the forgettable ones keep doing wrong.
Branding
Rebranding is expensive, disruptive and often unnecessary. Here's how to tell when your practice genuinely needs a new identity, and when a refresh will do.
Strategy
After reviewing hundreds of practice pitch documents, these are the patterns that consistently let strong practices down at the final stage.
Sector Insight
Engineers are often invisible in the early stages of project procurement. Stronger design and communication can change that — without compromising technical credibility.
Feb 2025
Branding
5 min
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Mar 2025
Web Design
7 min
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Apr 2025
Strategy
6 min
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May 2025
SEO
5 min
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Jun 2025
Web Design
6 min
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Jul 2025
Sector Insight
9 min
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Aug 2025
Branding
5 min
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Sep 2025
Strategy
7 min
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Oct 2025
Sector Insight
6 min
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