— Journal
Featured
Sector Insight
Choosing a web designer for an architecture practice is not the same as choosing a web designer. Here are five things worth checking before you appoint anyone.
Branding
Most practices underestimate how much time is lost to reformatting documents. A cohesive template system fixes that, and does something else besides: it makes the practice look as considered on paper as it is on site.
Web Design
Wix and Squarespace are capable platforms. For a sole trader or a new practice with three projects to show, they may be entirely sufficient. The question is whether they'll still be sufficient in two years.
Webflow is one of the platforms of choice for architecture practice websites. Here’s what it is, why practices use it and what it means practically for your team.
SEO
The case for a practice journal is not about thought leadership. It’s about being findable by the right people at the right moment.
The About page is the most visited page on most practice websites. Here's how to write one that builds trust with the people who commission work, not just impress other architects.
Strategy
A brand strategy workshop is often the most valuable part of a rebrand or website project, and the most frequently skipped. Here's what it is and why it matters.
Rebranding is expensive, disruptive and often unnecessary. Here's how to tell when your practice genuinely needs a new identity, and when a refresh will do.
Not a sponsored opinion. A practical breakdown of why Webflow consistently outperforms WordPress, Squarespace and custom builds for practices of 5–100 people.
Answer Engine Optimisation is the next frontier after traditional SEO. Here's what it means for practices trying to be found by the right clients.
— contact
© 2026 Alice Bosc. All rights reserved.
