— what i do

services

Studio-quality design, strategy and development for architecture, engineering and development practices. Delivered directly, without the overhead of an agency or the risk of a generalist.

Format

Solo practitioner — you always work with me

Sectors

Architecture, Engineering, Development, Arts

Clients per year

Maximum 6–7 to ensure full attention

Based

UK — working globally

Experience

In-house at Make Architects + 10 years studio

Strategy-led websites built in Webflow — designed to win the right clients, not just look good. Every build starts with positioning work: who you are, who you're for, and what you want them to do when they arrive. The design follows from that thinking, not the other way around.

I build in Webflow because it gives practices genuine control — your team can update content, publish projects and edit copy without touching code or calling a developer. CMS structure, filtering systems, interactive maps, forms, animations and SEO architecture are all built in.

Deliverables

Brand strategy and positioning workshop

Sitemap, content architecture and wireframes

Full Webflow design and development

CMS setup with custom fields and filtering

SEO and metadata structure

CMS training session (recorded)

30-day post-launch support

Typical timeline

8–12 weeks

Best for

Practices ready for a full digital overhaul

Platform

Webflow (CMS, hosting included)

Discuss your project →

Visual identities that feel as rigorous as your buildings — not generic, not trend-led, and not borrowed from another sector. I work from positioning outwards: understanding what makes your practice distinctive before a single typeface or colour is chosen.

The result is a system — logo, typography, colour, texture, application rules — that holds together across every touchpoint: website, print, presentations, social. Built to be used by your team without it falling apart.

Deliverables

Brand discovery workshop and competitor audit

Logo and wordmark (multiple variants)

Typography and colour system

Brand guidelines document

Stationery suite (digital and print-ready)

Social media and email signature templates

Typical timeline

6–8 weeks

Best for

Practices rebranding or launching

Files

AI, EPS, SVG, PNG, PDF

Discuss your project →

Most practices struggle to articulate what makes them different in one clear sentence. This work fixes that. Through research, interviews and competitor analysis, I develop a strategic foundation — positioning, messaging hierarchy and tone of voice — that everything else can be built on.

Often this is the starting point for a rebrand or new website. Sometimes it stands alone as a clarity exercise before a pitch or practice review. Either way, the output is a document your whole team can use, not a vague brand values poster.

Deliverables

Stakeholder interviews and market research

Competitor positioning audit

Brand positioning statement

Messaging hierarchy (audience-specific)

Tone of voice guidelines

Strategic recommendations document

Typical timeline

3–4 weeks

Best for

Practices at a growth inflection point

Discuss your project →

Writing for built environment practices requires knowing the sector — understanding the difference between a practice director and a planning committee, what a structural engineer cares about versus a developer. Generic copywriters don't have that. I do.

I write website copy, case studies, blog content and project descriptions — all structured for both human readers and search engines. SEO and AEO (answer engine optimisation) are built into the structure from the start, not bolted on afterwards.

Deliverables

Keyword research and SEO audit

Website page copy (all sections)

Project case study writing

Blog content (monthly or batch)

Meta titles and descriptions

Structured data / schema markup

Typical timeline

2–6 weeks depending on scope

Best for

Practices with low organic traffic

Discuss your project →

Pitch decks and proposals that win projects. Annual reports, capability statements and bid documents that position the practice. Publication design for monographs, anniversary books and catalogues that last.

Print design for built environment practices needs to feel as considered as the work it represents — tactile, precise, typographically intelligent. I work with your printers or recommend trusted suppliers, and oversee production through to delivery.

Deliverables

Pitch deck and proposal design

Capability and credentials documents

Annual reports and publications

Print-ready artwork (CMYK, bleed, ICC profile)

Editable templates for team use

Typical timeline

2–8 weeks depending on complexity

Best for

Practices with upcoming bids or events

Discuss your project →

Content strategy and scheduled publishing for practices that know they should be more visible but don't have the time or structure to make it happen. LinkedIn strategy, post writing and scheduling — batched in advance so the practice keeps appearing, even when the team is busy on site.

I also build automated publishing systems: content written and loaded into a schedule, publishing to social and updating the website without manual intervention. Particularly useful for practices going through a quiet period, a handover, or — like this studio — a maternity leave.

Deliverables

LinkedIn content strategy and profile audit

Batch post writing (monthly or quarterly)

Scheduling and publishing setup

Automated CMS publishing system

Analytics review and monthly reporting

Typical timeline

Ongoing retainer or quarterly batches

Best for

Practices that have gone quiet online

Discuss your project →

Scope & estimate

Get an estimate

Tick the work you're considering. Each service shows what's included, indicative timing and a starting figure so you arrive at our first conversation with a clear picture, not a question mark.

Every project is bespoke, the figures here are floors. Final scope and pricing are agreed together.

Services

Fees

01

Brand strategy & positioning

From £1,200

02

Visual identity

From £600

03

Website (design & development)

From £4,500

04

Photography direction

From £600

05

Copywriting

From £750

06

Templates

From £400

07

Ongoing retainer

From £250 / mo

01 — Brand strategy & positioning

The thinking before the making.

Where your practice sits in the market, who it's for, and the language that earns the right enquiries. Often the highest-leverage service for established studios about to refresh.

From

£1,200

Timeline

2–3 weeks

What's included

  • /01

    Discovery interviews with directors and key staff

  • /02

    Competitive landscape and positioning audit

  • /03

    Audience definition and proposition statement

  • /04

    Messaging framework and tone of voice

02 — Visual identity

A system, not a logo.

Considered identity work for practices that need to look as serious as their work. Logo, mark variants, type system, colour, and the principles that hold it together.

From

£600

Timeline

2–3 weeks

What's included

  • /01Primary mark and supporting variants
  • /02Type system and pairing
  • /03Colour palette with accessibility-checked roles
  • /04Lightweight usage principles document

03 — Website (design & development)

Built in Webflow, kept by you.

A bespoke site designed and developed end-to-end. Full editorial control after launch — no agency lock-in, no per-page fees. Includes the things solo and in-house teams routinely forget: SEO foundations, accessibility, and a CMS your team will actually use.

From

£4,500

Timeline

4–12 weeks

What's included

  • /01Information architecture and content planning
  • /02Bespoke page design — desktop, tablet, mobile
  • /03Webflow build with editor-friendly CMS
  • /04SEO foundations, performance, accessibility checks
  • /05Hand-off training and 30-day post-launch support

04 — Photography direction

Stop using stock.

Art direction for team and studio shoots — shot list, mood, framing, and on-the-day direction with a photographer of your choice or one I introduce. A small intervention with disproportionate impact on perceived seriousness.

From

£600

Timeline

1–2 weeks

What's included

  • /01Reference and mood direction
  • /02Shot list, framing, and styling notes
  • /03On-the-day art direction (half day)
  • /04Edit selection from contact sheet

05 — Copywriting

Words that sound like the practice.

Page-by-page copy written from the strategy outwards — headlines, body, project narratives, founders' bios. Specifically calibrated for built-environment audiences who can spot generic agency language at fifty paces.

From

£750

Timeline

2–3 weeks

What's included

  • /01Tone of voice grounded in your strategy
  • /02Page-by-page copy for the agreed sitemap
  • /03Project narratives and case study scaffolds
  • /04Two rounds of revision per piece

06 — Templates

Internal tools, externally credible.

DAS, presentations, social posts, letterheads — the documents your practice produces every week, designed once, used forever. Sized to the platforms your team actually uses, with editable masters.

From

£400

Timeline

1–3 weeks

What's included

  • /01DAS / project brochure templates (InDesign or Affinity)
  • /02Presentation deck (Keynote or PowerPoint)
  • /03Social post system with editable masters
  • /04Quick-reference usage guide

07 — Ongoing retainer

A studio on hand, not on payroll.

For practices already using the system we built together. Small website edits, new project case studies, occasional template updates, and a strategist on call. Replaces the ad-hoc agency invoice with a predictable line item.

From

£250 / month

Commitment

Rolling, monthly

What's included

  • /01Two hours of design or development per month
  • /02Webflow hosting check, backups, and minor SEO
  • /03Quarterly review call
  • /04Priority response window

The retainer is designed to follow on from a website or identity project. If you're new to the studio, let's start with one of those — we can fold the retainer in afterwards.

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— How it works

Every project follows a structure that keeps momentum without demanding more of your time than is necessary. Directors are involved in the decisions that matter. The rest, I handle.

01

Discovery

A structured conversation to understand your practice, your ambitions, your audience and your constraints. This shapes everything that follows — so it's worth getting right before any design work begins.

02

Strategy & Direction

Positioning, messaging, content architecture and design direction agreed before production starts. A clear brief means fewer revisions and faster delivery.

03

Design & Build

The main production phase. You receive work in structured rounds with clear feedback windows — not a drip-feed of isolated assets. Progress is visible throughout.

04

Refinement & Launch

Final amends, QA across devices and browsers, launch preparation and handover. For websites, this includes a CMS training session so your team can manage content independently from day one.

05

Post-launch Support

30 days of included support after every project. For ongoing clients, retainer arrangements are available for continued content, SEO monitoring and iterative improvements.

packages

All engagements are scoped individually. The below gives a sense of typical structures — not fixed packages.

— Single project

Project-based

A defined brief, a fixed timeline, a clear deliverable. Best for rebrand, new website, publication or pitch deck.

Fixed scope and timeline

Two rounds of revisions included

30 days post-delivery support

contact me →

— Full scope

Brand + Website

Strategy, identity and Webflow build delivered together as one cohesive project. The most impactful engagement for practices ready for a full transformation.

Brand strategy and positioning

Full visual identity system

Webflow design and build with CMS

Copywriting and SEO architecture

CMS training and 30-day support

contact me →

— Ongoing

Retainer

A set number of days per month for ongoing content, marketing, SEO monitoring, and iterative design and development work.

Monthly content and publishing

SEO reporting and updates

Priority response and availability

contact me →

Not sure which service you need?
book your free 30-min call.
let's talk it through.

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