Scope & estimate
Get an estimate
Tick the work you're considering. Each service shows what's included, indicative timing and a starting figure so you arrive at our first conversation with a clear picture, not a question mark.
Every project is bespoke, the figures here are floors. Final scope and pricing are agreed together.
Services
Fees
01
Brand strategy & positioning
02
Visual identity
03
Website (design & development)
04
Photography direction
05
Copywriting
06
Templates
07
Ongoing retainer
01 — Brand strategy & positioning
The thinking before the making.
Where your practice sits in the market, who it's for, and the language that earns the right enquiries. Often the highest-leverage service for established studios about to refresh.
From
£1,200
Timeline
2–3 weeks
What's included
- /01
Discovery interviews with directors and key staff
- /02
Competitive landscape and positioning audit
- /03
Audience definition and proposition statement
- /04
Messaging framework and tone of voice
02 — Visual identity
A system, not a logo.
Considered identity work for practices that need to look as serious as their work. Logo, mark variants, type system, colour, and the principles that hold it together.
From
£600
Timeline
2–3 weeks
What's included
- /01Primary mark and supporting variants
- /02Type system and pairing
- /03Colour palette with accessibility-checked roles
- /04Lightweight usage principles document
03 — Website (design & development)
Built in Webflow, kept by you.
A bespoke site designed and developed end-to-end. Full editorial control after launch — no agency lock-in, no per-page fees. Includes the things solo and in-house teams routinely forget: SEO foundations, accessibility, and a CMS your team will actually use.
From
£4,500
Timeline
4–12 weeks
What's included
- /01Information architecture and content planning
- /02Bespoke page design — desktop, tablet, mobile
- /03Webflow build with editor-friendly CMS
- /04SEO foundations, performance, accessibility checks
- /05Hand-off training and 30-day post-launch support
04 — Photography direction
Stop using stock.
Art direction for team and studio shoots — shot list, mood, framing, and on-the-day direction with a photographer of your choice or one I introduce. A small intervention with disproportionate impact on perceived seriousness.
From
£600
Timeline
1–2 weeks
What's included
- /01Reference and mood direction
- /02Shot list, framing, and styling notes
- /03On-the-day art direction (half day)
- /04Edit selection from contact sheet
05 — Copywriting
Words that sound like the practice.
Page-by-page copy written from the strategy outwards — headlines, body, project narratives, founders' bios. Specifically calibrated for built-environment audiences who can spot generic agency language at fifty paces.
From
£750
Timeline
2–3 weeks
What's included
- /01Tone of voice grounded in your strategy
- /02Page-by-page copy for the agreed sitemap
- /03Project narratives and case study scaffolds
- /04Two rounds of revision per piece
06 — Templates
Internal tools, externally credible.
DAS, presentations, social posts, letterheads — the documents your practice produces every week, designed once, used forever. Sized to the platforms your team actually uses, with editable masters.
From
£400
Timeline
1–3 weeks
What's included
- /01DAS / project brochure templates (InDesign or Affinity)
- /02Presentation deck (Keynote or PowerPoint)
- /03Social post system with editable masters
- /04Quick-reference usage guide
07 — Ongoing retainer
A studio on hand, not on payroll.
For practices already using the system we built together. Small website edits, new project case studies, occasional template updates, and a strategist on call. Replaces the ad-hoc agency invoice with a predictable line item.
From
£250 / month
Commitment
Rolling, monthly
What's included
- /01Two hours of design or development per month
- /02Webflow hosting check, backups, and minor SEO
- /03Quarterly review call
- /04Priority response window
The retainer is designed to follow on from a website or identity project. If you're new to the studio, let's start with one of those — we can fold the retainer in afterwards.