John Puttick Associates
Practice Brochure Design
A printed practice brochure for John Puttick Associates, a London architecture practice, designed to introduce their portfolio to new clients and collaborators.
Challenge
John Puttick Associates needed a printed document that could do the work of an introduction: communicating the range of the practice, the quality of the work and the approach behind it, in a format that would leave a lasting impression with the clients and collaborators they were most keen to reach.
Solution
I worked closely with the practice to understand the projects that best represented their breadth and approach, then developed a layout that led with high-quality imagery and gave each project the space to tell its own story. Paper stock and print finishes were chosen to reinforce the quality of the work, and the structure was kept simple enough to feel confident without being cluttered.
Results
A professionally designed brochure that gives John Puttick Associates a strong, considered physical presence in conversations where a digital portfolio wouldn't do the same job. A tangible piece that communicates the practice's range and quality in the hands of the people who matter.
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