Make Architects
Bespoke Envelope Safety Patterns
Challenge
Make Architects sought to enhance their stationery by incorporating unique design elements that reflected their architectural identity. The objective was to create envelope safety patterns that not only served a functional purpose but also embodied the firm's design ethos.
Solution
I drew inspiration from the atrium of Make Architects' 55 Baker Street project, translating its architectural features into intricate vector-based patterns suitable for envelope interiors. The patterns were developed to maintain the integrity of the architectural inspiration while ensuring clarity and printability, and were integrated seamlessly with existing stationery elements to maintain brand consistency.
The Webflow build uses a fully structured CMS with custom fields for material palette, building programme, structural engineer, and planning authority. Project filtering runs via Finsweet CMS Filter — no custom code, fully manageable by the team.
"The brief was clear from the start: make us look like who we actually are — not who we used to be."
— Creative Director, Haptic Architects
Project index page — desktop, list view with CMS filter system
Results
Numbers that
matter to a director
Within three months of launch, the practice received two new enquiries directly attributable to the website — both from contacts who found the studio through search. Organic traffic increased significantly and the bounce rate dropped from 74% to 41%.
+210%
Organic search traffic in 3 months post-launch
41%
Bounce rate — down from 74% on previous site
×2
New enquiries direct from website in first quarter
The internal impact was equally significant. The practice now publishes projects independently. The CMS training session took 40 minutes. Three months in, seven projects had been added without any involvement from me.
Haptic Architects — Project detail page, Ancoats residential scheme
Gallery
Mobile view — project index with filter interaction
About page and team section — desktop
"Alice understood the practice before she understood the brief. The result is a website that actually represents how we think — not just what we've built."
Sarah Mathews
Director, Haptic Architects
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