Designsplus Architects
Visual Identity & Website
A refined visual identity and contemporary website for a London architecture practice specialising in conservation and historic buildings.
Challenge
DesignsPlus Architects had established themselves as a respected conservation-focused practice in London, but their brand and digital presence hadn't kept pace with the quality of their work. Their existing identity lacked the refinement that conservation clients — local authorities, heritage bodies, private estates — expected to see from a practice operating at their level. The website was underperforming as a business development tool, and the visual identity was inconsistent across touchpoints.
Website — Desktop
Website — mobile
Solution
Working from a detailed brief focused on the heritage sector's specific visual expectations, I developed a refined identity — restrained, typographically considered, and grounded in the material palette of historic London architecture. The website was designed to showcase the practice's conservation projects clearly and compellingly, with case studies structured to communicate the complexity and care behind each commission. The result is a digital presence that speaks directly to the clients DesignsPlus needs to attract.
Results
A cohesive visual identity and website that accurately reflects the calibre of DesignsPlus Architects' conservation work. The refined brand presence positions the practice credibly within the heritage sector, supporting their efforts to attract local authority and private estate clients who expect a high standard of design intelligence from their architect.
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