Bell Phillips
Visual Identity, Website & Brand Guidelines
London-based architecture practice Bell Phillips approached me to create a new visual identity and website that truly reflected their human-centred approach and innovative housing projects. The previous website lacked personality and failed to engage users effectively. By crafting a bespoke identity and user-friendly website, it helped them showcase their unique values and attract like-minded clients.
Business cards
Challenge
The previous website lacked personality and failed to engage users effectively. Bell Phillips' old website felt generic and failed to differentiate the practice. The user experience was ineffective and they needed new templates for consistent brand communication.
Solution
Workshop, research and analysis
I collaborated closely with Bell Phillips starting with an in-depth workshop, where I identified their core values, audience needs and visual aspirations. Through competitor analysis and a comprehensive audit conducted by an external communications consultant, I uncovered opportunities to differentiate their brand.
With these insights, I developed a cohesive visual identity and website, guided by the theme of "human-centred design", a reflection of their approach to sustainable housing and community-focused projects. From concept to delivery, I worked iteratively, incorporating feedback at every stage to ensure the outcome truly represented their practice:
NEW VISUAL IDENTITY
Warm colour palette, inspired by the materials used in their projects to reinforce their commitment to sustainable design along with a redesigned logo and bespoke typeface
WEBSITE REDESIGN
New website focused on user-centric navigation, showcasing projects through an intuitive and visually rich design
DOCUMENT TEMPLATES
Document templates for reports, proposals and social media assets to ensure a consistent brand presence across platforms
SOCIAL MEDIA TEMPLATES
Branded layouts for the practice’s LinkedIn and Instagram accounts
Results
+142% increase in page views
+195% growth in unique visitors
Strengthened brand perception among public sector clients
Increased enquiries for large-scale housing projects
The rebrand and website redesign resulted in a cohesive, user-friendly online presence, strengthening their identity and supporting their efforts to attract new clients and projects.
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