Opstead
Brand Strategy, visual identity and website
Brand strategy and positioning for Opstead, a consultancy at the intersection of design thinking and development strategy.
"I can't thank Alice enough for her work on this and her patience with me to bring this forward - her guidance, support and encouragement to rebrand, and reposition our business to elevate our story.
Unequivocal recommendation from me."
Tim Whyman, Director
Challenge
Opstead operates at an unusual intersection: combining design thinking with development strategy, working with clients who commission both built and non-built outcomes. The practice was difficult to categorise, and potential clients struggled to understand quickly what Opstead did, for whom, and why it mattered. The existing communications lacked a clear through-line that could do that explanatory work efficiently.
Solution
I worked with the Opstead team through a structured discovery process, covering stakeholder interviews, a competitor positioning audit and audience mapping, to surface what genuinely differentiates the practice and who its most valuable clients are.
From this foundation I developed a brand positioning statement, messaging hierarchy and tone of voice guide, giving the consultancy a clear, confident way of presenting itself across all contexts. The strategy was written to be usable by the team directly, not to live in a document.
Results
A clear strategic positioning and messaging framework that gives Opstead a confident, distinctive voice in a crowded consultancy landscape. The work provides a foundation from which all future communications, digital, print and pitch, can be developed with consistency and purpose.
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