The Design Museum
Product Design — David Adjaye Exhibition
Challenge
In collaboration with The Design Museum, I led the design and development of a product collection tailored specifically for architects. This initiative was part of the 'David Adjaye: Making Memory' exhibition, exploring the role of monuments and memorials in the 21st century through seven of Adjaye's landmark structures.
Solution
Working closely with the museum's curatorial and merchandising teams, I identified product opportunities that resonated with the exhibition's themes and appealed to architects. I developed a range of products including stationery, tools and accessories, ensuring each item embodied the exhibition's focus on architectural design and innovation. I collaborated with manufacturers to oversee the production process, ensuring quality and alignment with the museum's standards.
The Webflow build uses a fully structured CMS with custom fields for material palette, building programme, structural engineer, and planning authority. Project filtering runs via Finsweet CMS Filter — no custom code, fully manageable by the team.
"The brief was clear from the start: make us look like who we actually are — not who we used to be."
— Creative Director, Haptic Architects
Project index page — desktop, list view with CMS filter system
Results
Numbers that
matter to a director
Within three months of launch, the practice received two new enquiries directly attributable to the website — both from contacts who found the studio through search. Organic traffic increased significantly and the bounce rate dropped from 74% to 41%.
+210%
Organic search traffic in 3 months post-launch
41%
Bounce rate — down from 74% on previous site
×2
New enquiries direct from website in first quarter
The internal impact was equally significant. The practice now publishes projects independently. The CMS training session took 40 minutes. Three months in, seven projects had been added without any involvement from me.
Haptic Architects — Project detail page, Ancoats residential scheme
Gallery
Mobile view — project index with filter interaction
About page and team section — desktop
"Alice understood the practice before she understood the brief. The result is a website that actually represents how we think — not just what we've built."
Sarah Mathews
Director, Haptic Architects
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