Form Place
Website Design & Development
A new website and visual identity for Form Place — an independent consultancy working across the built environment — built to make the practice easy to understand, easy to work with, and ready for growth.
Challenge
Form Place was winning work through reputation and referral, but didn't have a digital presence capable of supporting the conversations that followed. As an independent consultancy, credibility rested on the founder — but the existing touchpoints weren't doing the work of signalling expertise to clients coming in cold. A website, a mark and a basic visual system all needed to be established at once.
Solution
I developed a restrained visual identity — a logotype, a considered palette, and a typographic system designed to sit quietly and hold together across the practice's materials. The website was structured around the specific questions a new client asks first: what the practice does, who it's for, and what working with it looks like. The Webflow CMS was set up so Form Place can add and update projects independently from launch, with no reliance on external support.
Results
A considered, confident presence that reflects the quality of Form Place's thinking — a digital foundation that supports business development conversations and gives the practice the tools to keep its portfolio current as new work comes in.
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