Form Place
Website Design & Development
A new website and visual identity for Form Place, an independent consultancy working across the built environment, built to make the practice easy to understand and easy to work with.
Challenge
Form Place were winning work through reputation and referral, but didn't have a digital presence capable of supporting the conversations that followed. As an independent consultancy, credibility rested on the founder, but the existing touchpoints weren't doing the work of signalling expertise to clients coming in cold. A website, a mark and a basic visual system all needed to be established simultaneously.
Solution
I developed a restrained visual identity: a logotype, a considered palette and a typographic system designed to sit quietly and hold together across all the practice's materials. The website was structured around the specific questions a new client asks first, what the practice does, who it's for and what working with it looks like.
The Webflow CMS was configured so Form Place can add and update projects independently from launch, with no reliance on external support.
Results
A considered, confident presence that reflects the quality of Form Place's thinking and gives the practice the tools to keep its portfolio current as new work comes in.
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