Canary Wharf Group
Cover design
A cover design for a Canary Wharf Group publication, finished in foil on uncoated stock to give the document the material authority the estate demands.
Challenge
Canary Wharf Group commissions printed materials that are read in rooms where the tactile quality of the object carries meaning. The cover needed to signal, immediately and without effort, the calibre of the estate and the seriousness of the audience the publication was written for.
Solution
The cover was designed around a restrained mark foiled onto an uncoated stock, a combination chosen so the document reads differently in the hand than it does on screen. Typographic hierarchy was kept quiet, with the material finish doing the work of announcing the publication. Paper weight and foil tone were specified together to ensure the finished object held together visually and physically.
Results
A cover with the material authority the Canary Wharf Group brand expects. A document that arrives in the room already carrying weight, before a word has been read.
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