The use of the golden triangle or “triangle d’or” in French represents the iconic neighbourhood of Paris’s 8th arrondissement located between three of Paris’s most famous boulevards: the Avenue des Champs-Élysées, the Avenue Montaigne and the Avenue George V.
The rest of the materials presented as part of this proposal included a brochure, stationery set and a set of small printed matters such as coasters, a website and external signage.